Even though there has been a large uptake of sets capable of receiving and playing out 4K/Ultra HD content, the number of services across the world remains stubbornly low. However, Insight TV is one service that is bucking thi...
Having access to massive content libraries doesn’t mean anything if you can’t guarantee a good experience in playing it. This means if service providers don’t get the groundwork right they risk losing viewers. John Griffiths,...
Until recently server-side dynamic ad insertion was only considered for live monetisation, but now it’s crossing over to VOD as well. David Springall, founder and CTO, Yospace, explains why this is happening.
High dynamic range is being touted as the key element that will ensure the proliferation of 4K TV. Leading Ultra HD consultant Ian Nock explains how this is going to happen and why it will be easier than some assume.
There’s no question that the subscription economy is here to stay. However, balancing the competing requirements of acquiring, monetising and retaining customers comes with inherent trade-offs. Greg Harwood, director of pricin...
The continued growth of OTT services will inevitably make people wonder just how to cash in. TJ Sullivan, EVP of sales at Digital Remedy, suggests how advertisers can monetise hyper-targeted audiences.
More content is being consumed on more platforms than ever before. But how can service providers ensure that customers’ increasing demands are met? Simon Trudelle, senior product marketing at NAGRA shows how providers have the...
The mechanism of commercial trading of channel numbers has been an unexpected success. As a consequence, says Ed Hall, managing partner of Expert Media Partners, new commercial markets in OTT and VOD platform app-based EPGs ar...
Exclusive to Rapid TV News, Adriana Waterston, senior vice-president, Insights & Strategy at Horowitz Research, offers her thoughts on the future of TV advertising
Once upon a time, TV was the undeniable gold standard for adver...
This year’s Oscars saw the usual amount of haute couture and tears as the gongs were given to the great and the good. What it didn’t see though was the same type of TV coverage. Josh Krichefski, CEO of MediaCom, finds out whet...
