• Marcus Liassides

The year addressable TV breaks big

Marcus Liassides, CEO at Sorenson Media, looks at what he believes will be the big advertising trends that will shape TV in 2018 and the opportunities that they will present.

TV advertising is a tried and trusted business model that’s gone largely unchanged for nearly seven decades. Of course, nothing can last forever. In only a few short years, the most reliable communication platforms have undergone tremendous upheaval on multiple fronts. As we move into 2018, these changes won’t only continue; they’ll accelerate.

This new path for TV advertising is being shaped by technological advancement, reimagined business strategies and an evolving regulatory environment. This transition is surely a source of anxiety for some, but as with all big changes, there are also lots of opportunities for those who prepare properly.

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