The future of live streaming
Fast, reliable and reasonably priced live streaming has been the Holy Grail for broadcasters because not one solution has been able to offer all three, but that is about to change, asserts Aspera’s Jonathan Solomon, strategic initiatives engineer, streaming technology.
Live streaming presents an opportunity for media organisations to satisfy viewer demand for content anywhere, any time and on any device, and also offer a cost-effective alternative to traditional video contribution methods. To live stream broadcast-quality video content over IP networks with low start-up delays and no glitching, media organisations need a solution that can support high-quality bit rate, high reliability with near-zero delay, and reasonable cost. However, no live streaming solution to date has been able to offer all three. Today’s solutions all require trade-offs, with customers able to achieve only two of the three at best.
Traditional distribution systems require expensive and specially provisioned infrastructure to avoid degrading play-out quality, such as dedicated terrestrial fibre networks with high quality of service to ensure low latency and low packet loss, or more costly satellite feeds. These solutions often aren’t available on demand and can require large capital investments and long lead times. Also, the linear feed format is difficult to customise and integrate with file- and cloud-based workflows.