The future of TV in the Middle East is OTT – just not as we know it
As another CABSAT comes and goes for another year, what state of health is the Middle Eastern TV market in? A thriving one, says Giles Cottle, managing director, consulting, of Dativa.
Most news and developments in the Middle East broadcast sector were eclipsed last year by beIN Sports being pulled off the air in several of its key markets in the region over the summer, the sportscaster finding itself caught in the crossfire of a political dispute with ramifications far greater than either sport or TV. This red herring aside, there are lots of other signs that the TV market in the Middle East sector is thriving.
Much of the recent history of the pay-TV sector has seen providers broadly following the strategies of their Western counterparts. They have targeted high-end segments of their respective markets with a premium offering featuring the top series, movies and sports rights, along with product offerings (HD, DVR, VOD etc) aimed at making that premium content enjoyable in the most premium way possible.