A mixed picture for pay-TV; OTT and VOD markets about to show huge growth; a young and increasingly mobile market with a huge appetite for video content. These are what are likely to be the drivers for the video and TV markets in Latin America over the coming year, with the added advantage of a surprise kicker. By Joseph O’Halloran.
Here’s a prediction for 2018: the Latin American region will become increasingly important to the business of television throughout the next 12 months, especially during the summer. Now that may be a truism to some or a bolt from the blue to others but what is beyond doubt is that the region’s influence on not only its domestic territories but also on North America is set to grow, maybe to unprecedented levels that change the whole picture for TV.
So, before we continue crystal ball gazing, let’s look back at what has been an interesting, and yet mixed, year for the region. Research from Dataxis at the end of 2017 found that LATAM pay-TV leaders were losing momentum as their market appeared to flatten with subs in the region reaching 74.3 million subs in the second quarter of the year, almost no change compared with Q1 2017.
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